It takes a viable organization and the ability to adapt and the people who have the "Sand" to pull it off. We have seen horrendous markets in the late 70's, the early eighties and the late eighties were not all that great either. These were challenging however the companies and individuals that had the passion to succeed found a way to adapt.
These last couple of years and the year ahead has forced many companies to explore new avenues to prosper in the worst market most of us have personally experienced. In the real estate industry here in Tucson, the companies that have come through are the ones who have the toughest people and the systems to allow them to succeed in emerging areas of market viability.
These include the REO/foreclosure market, the short sale market and the rental market. In the residential real estate industry, these are the three areas that can sustain an organization and its' agents and staff.
As we forge ahead these next 12 months, companies will have to decide where to put their limited capital in upgrading their systems. These systems include lead generation, web site optimization, phone and communication, internet access, continuing education for the agents and staff, file management systems, accounting and information gathering systems.
To put all this in motion takes leadership and people with the mental toughness and skills to prevail. The Arizona Rangers of 1903 had this toughness and integrity to bring the Arizona territory into statehood. They were able to assess the landscape and come up with a plan to survive in very difficult circumstances.
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